I know my audience has been waiting for this one from me. You might be at various phases of your DotCom Business journeys. Irrespective of where ever you are , you always regret few decisions of your past, so do I. One of such personal decision was to wait for the right moment. Today I think I should have started early. My point being, there is always a scope of improvement. In the dynamic environment of digital world you cannot control the external factors but you can control the internal ones. So lets focus on that without much worrying about things beyond your control. Keeping customer at spotlight , here are 4 easy steps for growing your DotCom business. These worked for me and I hope this will work for you as well.
1. Be Different (in a right way)
The DotCom world is a vast and complex web of information, media and related businesses. How can you create success in the world where you are competing with millions ? My cheat code is don’t chase others. Create your own path and your destination will be different. Offer something unique and differentiator could be anything. It could be a product, service, packaging or customer experience. One can only inspire you to think differently but you only have to find your X-Factor.
2. Be There (where customer will look for you)
Make your business offering present where customer will look for you. Or go one step ahead to offer it where customer does not expect you but will pay a premium to get that. Media on demand (Amazon Prime, Netflix etc) in on air flights is one such example. For customer its a delight when a business provide a seamless experience through various outlets (i.e. different websites) and different electronic devices. Research have shown that companies with strong presence on multiple platforms retain more customers than others who are not. Easier said than done. You need a consistent push across all your platforms and should have seamless transition from customer point of view.
3. Be with Someone (who make sense to your business)
If you want to walk fast, walk alone; if you want to walk far walk with someone. I think this proverb fits here. Find a right partner for your mutual growth. The partner should bring value on the table which you cannot generate profitably on your own. They should either help you to increase your revenue or increase your profits. With a right partner you will instantly start focussing on your core strength without wasting your time on something which is not your core competency.
4. Don’t be Content (rather focus on your content)
Push your goal post at every milestone you achieve. Think big and work for it. Only you can decided what is possible and what is not possible for you. And your content is going to achieve it. I am sure you have heard it before that content is the King. It goes beyond just selling your business to customers. It create and nourishes long term relationship. Content can be offered in form of visuals, videos, blogs, influencers etc. Your imagination only limit its possibilities.
No journey is fun without little hurdles and sense of overcoming them. I wish you do overcome yours. Do write back and tell me if these tricks helped you.